Thursday, May 14, 2009

Authentic Greening

There is a difference between sincere greening and greening because it is a popular trend. Beware of companies that are using 'the green revolution' as a marketing ploy to sell you stuff you don't need. Buying what is not necessary is not green, whether the product is 'toxic' or not. It's capitalist and opportunistic-meant to make money instead of reducing consumption. Plus in unregulated industries (ie, the cleaners industry) 'non-toxic' is a meaningless term for the most part. It is poorly defined and open to situational interpretation.

Just because a product has green in its name (like Simple Green; Green Works, etc) does not mean it's green, a term that has no regulated meaning either. A company that puts green in a product name might be using a marketing ploy, unless they third party certify what they mean by the word.

Rule of thumb: The more heavily advertised or promoted (such as 'end aisle displays' in stores), a product is, the bigger the company and more money behind it. To me that means: beware.
It, like dreams, are not what they seem.
If you are in Southern Maine, enjoy this incredibly, mind-blowingingly (along with the wind), and remarkably gorgeous (and truly GREEN) day. Life really IS good. C Anne

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